ABOUT THE CONTINUUM PROCESS
Where Strategy Meets Soul.
Meet Your Mentor, Facilitator & Leader
Alice Bassett is a senior brand and transformation leader with deep experience shaping strategy, teams and systems inside complex organisations. Most recently, she held the role of Head of Brand in Berlin for NASDAQ-listed global dating company Spark Networks, where she led the brand repositioning of flagship brand Zoosk and worked across a portfolio including EliteSingles and JDate.
Across her career, Alice has delivered brand strategy, repositioning and growth programs for major Australian and global organisations including Yellow Pages Digital and AIA Vitality, and has partnered with leading sports codes, household brands and award-winning creative agencies. She has operated at the intersection of strategy, insight, execution and leadership, with a reputation for bringing clarity to ambiguity and momentum to long-term change.
Alice stepped into her first leadership role at 28 and has since been recognised for her work across brand performance, financial stewardship and the operational leadership of marketing teams. Mentoring others, in their careers and in their lives, has been a consistent thread throughout her work.
Alice understands the power of a journey, not as metaphor, but as lived practice.
She has walked seven Spanish pilgrimages, including the 850km Camino del Norte from San Sebastián to Santiago. One of these journeys reshaped her life entirely, leading her to love, relocation and a new chapter in Germany, where she now lives with her partner in Stuttgart.
Alongside her corporate career, Alice has committed herself to practices that build steadiness, self-awareness and resilience. She has completed yoga teacher training with a focus on meditation, breathwork and Himalayan Kriya practices, and has run two half marathons. These experiences have supported a long personal process of learning how to work with pressure, expectation and a highly driven inner world.
Over time, Alice recognised that the same forces that made her effective professionally also created internal strain. Rather than stepping away from ambition, she set out to organise it. Drawing on her background in brand strategy and systems thinking, she refined a practical, repeatable method for making sense of complexity across life, work, health, relationships and resources.
That method became The Continuum Process.
Developed and used personally for over 15 years, The Continuum Process helps people slow down, see clearly and make aligned decisions without losing momentum. Alice now works with clients 1:1 and in groups, supporting leaders, founders and professionals to navigate transitions, redefine priorities and move forward with intention.
Alice is motivated by change that lasts. By working deliberately with the inner world, she has seen how clarity, structure and self-trust can quietly transform the outer one. Her work is grounded, strategic and deeply human.
How This Work Began…
“In 2011, I was living alone in Melbourne and searching for a way to bring the different parts of my life into one coherent view.
I had ambition and momentum, but also unanswered questions and recurring friction across my career, relationships, health and sense of direction. I couldn’t find a framework that treated all of those areas as connected, or that honoured both success and struggle at the same time.
So I built one.
The first versions of The Continuum Process lived on index cards and sharpies, often spread across my dining table. I borrowed heavily from the principles I was learning in brand strategy and campaign planning. If clear positioning, structure and sequencing could transform organisations, I wondered whether they could also transform a life.
They could.
Seeing everything laid out visually allowed me to identify what I wanted, what I feared, what I was avoiding and what needed my attention next. With the guidance of a brilliant psychologist, I anchored myself to one simple idea: start small.
That changed everything. Over time, my life started to take shape in a way I had always wanted. I started becoming the woman I knew I was meant to be. And this continues today.
Over time, I began sharing the process with friends, and then with others. The relief and clarity they experienced mirrored my own, and it became clear that this work was meant to be shared.
It remains a privilege to guide people back to themselves, and to support them in moving forward with steadiness, honesty and courage.”
- Alice Bassett
